The report showed a 20% increase in total train bookings and a 54% decrease in total flight bookings. The large increase in air bookings was backed by Omio, a Berlin-based ground transportation platform, which released a report in April comparing data from the first three months of this year to the same period in 2019. “But after living in a semi-lockdown state for the previous two years, travelers were willing to pay.” “A combination of inflationary pressures and supplier capacity constraints led to higher prices for many travel products,” Phocuswright analysts Ralph Merten and Cathy Walsh wrote. The surge in demand for air travel in Europe withstood higher prices and continued through the first half of this year, the report noted. The rail market grew as well, but only by 39%, reaching €34 billion. In putting to rest any lingering doubts about a COVID recovery, gross airline bookings in Europe more than doubled in 2022, growing to €95 billion from €41 billion the previous year, according to the Phocuswright Europe Travel Market Report 2022-2026. Yet even as surveys show sustainability is an important factor to more than half of travelers across Europe, the data that matters most - travel bookings - reveals that factors such as affordability and travel time carry more weight. Passenger bookings show preference for air Perhaps more importantly, that shift would prevent up to 2.4 million tons of carbon emissions. The company estimated that if competition were added to the additional lines, the industry would see an average modal shift of 50%, generating an estimated €1 billion in additional revenue for the rail sector. SilverRail took an average of the market share increases from those three routes and applied that to 28 other European routes now served with high-speed rail. “This latest chapter in our long-running ‘train over plane’ campaign perfectly illustrates that by focusing on increasing speed, reducing the cost of travel and improving service, we can create a significant change in passenger behavior,” said Cameron Jones, SilverRail’s chief commercial officer. In the United Kingdom, the London-to-Edinburgh train route saw an increase in passenger share from 35% to 63% following the introduction of high-speed rail.The share shot up to 80% after adding competition to the route. In Italy, a high-speed rail route between Rome and Milan increased rail’s passenger share from 36% to 58%.Later, when new carriers were permitted on the line, rail’s share of travelers rose to 73%.
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